Isabella, gave birth to four daughters, Isse', Bell, Ella, and Owna. She created a hair care product line entitled “Isabella’s Own” to ensure that her daughter’s hair would stay healthy and strong. Each of her daughter's was born with different hair textures, so Isabella developed a maintenance product for each one of their hair types. She sold her product to the finest salons around the world. She wanted to ensure that no matter what type of hair texture you had, you'd have a product to maintain and keep your hair healthy.